Founded in November 2008 by visionary entrepreneur Ian Turner who planted jojoba on the family estate in New South Wales,
Australia a decade ago. One of the pioneers in jojoba farming in Australia, little did Ian know at that stage, jojoba would soon start a revolution within the natural skincare industry.
Jojoba is the only plant in the world known to produce wax esters. Skin health is maintained by an oily (waxy) solution called sebum. Wax esters make up to 30% of the sebum produced by healthy young skin. The prime role of wax esters is to hold moisture in the skin, which keeps skin looking and feeling firm and supple.